Of the Women, By the Women, and For the Women

An interview with Anuradha, founder of “Samprada”

Anuradha Singh Smart Indian Women

Anuradha Singh Smart Indian Women

Hi Anuradha, thanks for taking the time to chat with SIW. Tell us a little bit about yourself and your work.

Anuradha : Samprada was established in 2010 by Ms Anuradha Singh. Her love for color, craft and passion, for all things earthy and timeless, inspired her to work in the area of textile and fashion design. After a formal training she was attracted with traditional hand block prints and hand-looms fabrics in natural dyes of India. She was actively involved in teaching, curriculum planning and annual fashion shows conducted in various institutes. She has also worked in some of the cluster development government programs, where she was involved in giving design inputs to the weavers. Her passion to work with artisans and their craft took her to the villages of Uttar Pradesh and Rajasthan. She conceptualized ‘Samprada’ before she quit her last job as a coordinator and head of the department of Fashion & Interior Design for New Delhi YMCA. She wanted to bring the ethnic weaving craft of India mix and blend it with modern fashion and create a new dimension for weavers and drapers alike, and thus Samprada was.

What inspired you to get into this profession?

Anuradha : I that truly believes that fabrics are not just textiles but a living art form. Garments are not only for fashion, but ‘styles’ that are classic. Samprada is all about defining a beautiful woman through garments that are trendy, comfortable and stylish. We focus more on the cuts and fits of the garments; our finishing is at par with the highest standards in the industry.  We are loved for our feminine and comfort cuts in all sizes. Samprada has always believed in: “What is good for our customers is also, in the long run good for us” – Ingvar Kamprad, Founder of IKEA

What is your USP?

Anuradha : The USP of the label is the excellent craftsmanship of the Garments ,The Fit of the garments and the authentic use of hand loom , hand blocks in Natural & vegetable dyed fabrics. There is always a touch of “Hand” in our fabrics ….Use of Hand crafted fabrics.

How someone can start the same business as yours in terms of investment, material procurement, production, and marketing etc?

Anuradha : Since ours is a design and manufacturing business , Initial capital investment is required , Passion for the work you do is a must and immense hard work for the first three years …..One should be ready to do all kind of running around.

Basic knowledge of fabrics and apparels is also required.

Any challenge you are facing in your profession and how you overcome that?

Anuradha : There are many challenges that we face , right from procurement of materials since we work with artisans following a delivery date is always a challenge, quality standards, managing production and accounts ….One of the biggest Challenge for me was to understand the tax structures.

What are your plans for the future?

Anuradha : We recently launched our Second store , Which has many other lifestyle products other than apparels, I plan to open more such stores in the future.

How you manage your personal and professional life?

Anuradha : I put in a lot of effort into this business, balancing the two is always a bit of a challenge but there is one ground rule Family comes first so whenever there is a need where I Should be there, my family takes precedence over work.

What are your favorite books that you would recommend SIW family?

Anuradha : There are many one is “business Module Generation” by Alexander Osterwalder & Yves  PigNeur

“Great by choice” Collin & Hansen.

What advice would you give to young women readers of SIW who want to follow a similar career path as you?

Anuradha : Be Clear about What you want to do

Whatever you do, you should have passion for it

I love my work and enjoy every bit of it so it never feels like work to me.

All images are property of “Samprada” and required permissions have been taken to publish it on www.smartindianwomen.com website.

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