Thanks for taking the time to chat with SIW. Tell us a little bit about yourself and your blog.
Anita : My blog is an extension of me and my life. This blog is a platform for me to showcase how deeply in love I am with all things food. If it wasn’t for this blog, I wouldn’t have ever discovered how much I enjoy baking, writing and photographing food.
What makes your blog so unique and why should people read it?
Anita : Well, if you were to spend time on my blog, you’d know I write about everyday life lessons. Anyone can relate to it because it is the everyday ordinariness that I celebrate on my blog with food that binds it all.
I also write about the places that I travel to, post more pictures and try to see if I can capture the essence of my trips in a few thousand words.
I get called to do some restaurant reviews, as well. I write my views honestly about what I feel about the food and all the other factors that make a restaurant, the good sort and someone reading my post will feel compelled to try. I feel responsible and would not ever let any of my readers down.
I, also do product reviews, recipe development, recipe testing, and cook book reviews.
In a nutshell, I appreciate that when someone has chosen to spend their time on my blog, I want to make it worth their while by keeping it refreshing, visually appealing and thought provoking with my writing and food photography.
How often do you blog?
Anita : I am very disciplined about blogging and blog once a week, no matter what. If I am travelling, I schedule posts well in advance to see there is no gap between two posts.
Very rarely would I have missed my blog frequency.I enjoy that disciplined approach and feel it gives a lot back to me in terms of satisfaction.
What has been your most successful blog post to date and what was it about?
Anita : My most successful blog post was about a ‘Black forest cake’ which was my wedding anniversary cake. The post is my reflection about settling into my 30’s and my realization that despite popular belief there was so much grace in deterioration!
What do you find most challenging about blogging?
Anita : Food blogging requires a lot of investment in terms of time and money. Buying expensive baking ingredients and tools are a part of growing and learning to be a better baker. The other important aspect of food blogging is food styling and food photography. To keep it visually appealing and trying new styling requires investment in new food props like plates, forks, glasses, tables, background, camera and other equipment.
What are some of your favorite author blogs and why?
Anita : There are plenty of amazing blogs out there and I am addicted to reading them.
1. http://peppercornsinmypocket.blogspot.com/ – pia’s blog is about heart – felt writing that I can never get enough of
2. http://www.healthfooddesivideshi.com/ – Sangeeta’s blog is about healthy food and using alternate flours. I love her recipes which are fool proof
What are your favorite books that you would recommend SIW family?
Anita : Books are my life source that take me to a world away from this one. It ignites my imagination and allows me to see the romance in a life that can sometimes be so grey scale.
I love a lot of fantasy fiction – Lord of the rings, Harry Potter series, Bartimaeus series
I love Ernest Hemingway, Ruskin Bond, Donna Tart, all the classics, Agatha Christie, Arthur Conan Doyle and the list is endless
Among food writers, I love Ruth Reichl ( food critic), our own Vir Sanghvi, David Lebovitz and Molly Wizenberg
Cook books that I cannot do without are all of Nigella Lawson and Rachel Khoo – an absolute treat to the senses in every way imaginable.
What advice would you give to young women readers of SIW who want to follow a similar career path as you?
Anita : After 5 years of food blogging, I feel I may have carved a niche for myself. People see value in the content that I post and that makes them visit my blog again and again.
Anyone who wants to become a food blogger and then envisages to monetize it, there are myriad options to choose from. But you need to make sure your voice is clear and honest. It is the honesty that strikes a chord even if it is about a done-to-death kind of a chocolate cake.
You have to be disciplined about blogging because it takes about 2 to 2.5 years to get noticed and have opportunities come your way.
If you are passionate about food and writing or even food photography, the industry is really welcoming and open. Just keep an eye out, promote your work on all the relevant social media platforms and network with blogger communities.
Blog URL : sliceofmylyfe.com
All images are property of “Anita” and required permissions have been taken to publish it on www.smartindianwomen.com website.
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