Of the Women, By the Women, and For the Women

An Interview with Blogger, Mayura Rao of “Desi Herald“

Mayura Rao Smart Indian Women

Mayura Rao Smart Indian Women

Thanks for taking the time to chat with SIW. Tell us a little bit about yourself and your blog.     

Mayura : I am a lazy dreamer and there is no hard and fast rule that I am bound by, I simply take life as it comes. I am a curious observer and mostly a good listener who loves to dig and discover everything around to get a better perspective of life.  My father was an avid reader and the greatest story teller ever so expressions came naturally to me. And of course blogging was an extension of this urge to explore and express and also make an impact on a mind or two. My blog is a personal one which is largely my expressions about Indian society, politics, lifestyles, culture tradition and travelogues from a middle class Indian’s perspective.

What makes your blog so unique and why should people read it?          

Mayura : I am little bit of a jack of all trades with a vehement viewpoint and believe in making even those people read about topics which they otherwise would not read. My blog is an attempt to instigate and churn people to think by making it very readable sometimes by resorting to Bollywood sometimes to humor, satire or even travel and history.

In short my blog is a warehouse of ideas where I try to bring everything under one roof.

I thing people read my blog because it is simple, straight, easy to comprehend and connect without any cacophony.

How often do you blog?              

Mayura : It is really not a planned or calculated move but I mostly do 4-5 posts in a month.

What has been your most successful blog post to date and what was it about?

Mayura : Travel, Satire, Humor posts and stories are the most sought after ones and that is why I resort to the above niche even while I do a post on politics. Hard to choose one so here are a few posts  https://nammatranquil.wordpress.com/2013/11/16/maid-maid-world/




What do you find most challenging about blogging?     

Mayura : You can get your reader to click on your blog link but you can’t get them to share it, for a successful and inspiring blogging career the fundamental aspect is a staggering social presence and the readability factor, today most people keep sharing some positive quotes or personal stuff and racing in a raging world where videos and pictures are the new mantra reading an article with only text is fast dying and living up to such expectations continuously constantly and consistently is the biggest challenge.

What are some of your favorite author blogs and why?

Mayura : For political and contemporary Indian stuff I read Helter Skelter, Alka Gurha’s Freebird, for stories and experiences I read Shruthi Rao’s Hallucinations and Anitha Murthy’s Thoughraker, for some hardcore Indian and world political news I read Nticentral, Indiafacts, Swarajya and Atanu Dey’s Deesha.org and for history I read many more out of which AjitVadayilkal’s writings keep me curious like a cat. For humor I read Rakesh Jhunjunwala, whatho and unreal times, for some very good fiction I read Toasted Cheese magazine, Earthenlamp journal.

What are your favorite books that you would recommend SIW family?

Mayura : I love reading about history and political news so I am not so much of a fiction person, I would rather read something from a contemporary world than a virtual world, not that I don’t enjoy fiction, I love Sidney Sheldon, Dan Brown but I love reading William Dalrymple Mark Tully, Keonard Elst, Maria Wirth, Byrappa and their likes, somehow I prefer watching a movie than reading fiction and mostly wonder how authors can come up with lines like “a fragrance of fresh mint swooned in” I am really in awe of such imaginative flow of thoughts. 

Can we really make a living by Blogging? If yes, how we can do that?

Mayura : Yes if you are serious, your blog can become the interface for establishing a writing career but for that you need to carefully understand what is it that you really want, if money and fame is the essence then you can get loads of clients, contracts and enter many contests and campaigns but if you are picky and often want to write only the right thing and theme bent then you have to harden yourself and wait a long time to make your mark. If you are blessed with a good social network and quick word of mouth then half your work is done, products ads and affiliate programs will come  naturally. Networking with similar themed blogs, creating visibility amongst media houses, registering on many blog directories, content forums and the biggest thing a little bit of spunky writing to hold the reader’s attention surely will go a long way.

What advice would you give to young women readers of SIW who want to follow a similar career path as you?               

Mayura : Just follow your heart and blog your heart’s content, every post is a learning lesson, more comments, shares, likes don’t make a good writer it is the quality of content and your robust belief in a particular idea that makes you and keeps you going. Don’t let any indifference deter your spirits and never compromise on an ideology just for the sake of winning over a writing contract.

Blog URL : Desiherald.wordpress.com

Category : Lifestyle

All images are property of “Mayura” and required permissions have been taken to publish it on www.smartindianwomen.com website.



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