Of the Women, By the Women, and For the Women

An interview with Divya, founder of “Vividha”

Divya Smart Indian Women

An interview with Divya, founder of “Vividha”

Hi Divya, thanks for taking the time to chat with SIW. Tell us a little bit about yourself and your work.

Divya : Hello I am Divya from Bangalore, owner / designer at Vividha. I am a commerce graduate by qualification and artist by passion. Vividha is the label of unique and trendsetting jewellery collection.

What inspired you to get into this profession?

Divya : My dream as a teenager was to become a designer, but focused on other subjects which is said to have ‘scope’ like most of us do. Later I tried my hands on beading some jewellery with the basics what  my sister taught .The journey begins there … I thought I should make my dreams come true, and launched my label ’Vividha’. Couple of e-commerce websites approached me, as we opened our online stores and my designs travelled all over the world Alaska, Croatia, Finland….there goes the list.

What is your USP?

Divya : Traditional and contemporary designs with a modern touch.

How someone can start the same business as yours in terms of investment, material procurement, production, and marketing etc?

Divya : Raw materials are available plenty in the market; you need to explore market at different places to get unique and good quality products. I keep collecting material during my ‘travels’. Make use of social media for marketing your products.

Any challenge you facing your profession and how you overcome that?

Divya : As new brands are launched every day market is very competitive, you need to be innovative with your creations every day…

Colourful original beads

What are your plans for the future?

Divya : Keep designing stuff that will make my customers happy.

How you manage your personal and professional life?

Divya : A supportive family and encouraging friends are my boon .Without them I would not be able to achieve anything.

What advice would you give to young women readers of SIW who want to follow a similar career path as you?

Divya : You are never late for a new beginning, so follow your dream and “always do what you are good at”!!

All images are property of “Vividha” and required permissions have been taken to publish it on www.smartindianwomen.com website.

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