Of the Women, By the Women, and For the Women

An Interview with Entrepreneur, “Tulsi Ganatra“

Thanks for taking the time to chat with SIW. Tell us a little bit about yourself and your blog.

Tulsi : Hi I am Tulsi Ganatra. I was a fashion designer by profession. Currently I am a home Baker.  I specialize into customized cakes and cupcakes. Apart from that I make dessert jars, cookies, Brownie pizza Etc. I take up corporate chocolate orders, but that is only for diwali.

What inspired you to start this business?

Tulsi : My family and friends inspired. After leaving a full time job as a designer. I used to bake for family and friends and that’s when they asked me to take it as full time profession.

What is your USP?

Tulsi : Theme based fondant cakes and cupcakes.

How someone can start the same business as yours in terms of investment, material procurement, production, and marketing etc?

Tulsi : With the minimal investment of basic equipments and tools. One can start and keep buying more tools as and when required.

Any challenge you face in your profession and how you overcome that?

Tulsi : Biggest challenge is Mumbai’s weather conditions which don’t go well with fondant. But working in air conditioned room helps.

What are your plans for the future?

Tulsi : Opening a workshop where I can bake and decorate more and more cakes.

How you manage your personal and professional life?

Tulsi : Touchwood for very supportive mom who helps me with my work. So adjusting in personal and professional life becomes very easy.

What are your favorite books that you would recommend SIW family?

Tulsi : Mills and boon. Love stories. Makes u believe that life is very beautiful.

What advice would you give to young women readers of SIW who want to follow a similar career path as you?

Tulsi : If you love cake decorating. Don’t think. Just go for it. If you doesn’t, Plz don’t ruin someone’s special occasions.

All images are property of “Tulsi” and required permissions have been taken to publish it on www.smartindianwomen.com website.

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