Of the Women, By the Women, and For the Women

“Creations are for the WOMEN of TODAY- confident, modern, wearable and easy to manage”, Shefali

Shefali Patwardhan Smart indian Women

Thanks for taking the time to chat with SIW. Tell us a little bit about yourself and your blog.

Shefali : By Profession I am a Landscape Architect. I and my partner Rajit Singh have a company called Design Attitude- having a varied portfolio in landscape. Our company is growing tremendously. But during my pregnancy, I got bored by sitting at Home, so I started making artificial jewellery and started painting baby clothes. Within a matter of few weeks, my jewellery got sold, through word of mouth, basically friends, relatives started buying. Then I realized the potential, I started a company called Veda Creations. We are going to go online soon and will be available in stores too!!!

What inspired you to start this business?

Shefali : In Veda creations and Design Attitude, Both require immense creativity. So being able to design, I decided that each piece would be personally designed, executed. All the designs in Veda Creations are for the WOMEN of TODAY- confident, modern, wearable and easy to manage. Veda Creations makes believes that Each Lady is Royal- so deserves the best, which reflects in our designs.

What is your USP?

Shefali : These days’ ladies are willing to experiment with their style and try out new things. At Veda we do not create mundane things; each piece is a statement piece which can be worn with elegance. Thus creating art pieces for the mass which is willing to try out new things is a challenge in itself, which we accepted. The artificial jewellery we make has lots of different ideas and use of different materials like- paper, cloth, beads, stones, charms, chains etc.

How someone can start the same business as yours in terms of investment, material procurement, production, and marketing etc?

Shefali : For Design Attitude- I and my partner initially chipped in from our personal savings. Having done that, we now have our offices in New Delhi and Pune, with projects ranging from apartment to housings, industries to schools etc. For Veda Creations- the start up cost wasn’t much, as I started my work from home. So anyone and everyone can do so provided they are determined enough to sail through initial struggle period.

Any challenge you face in your profession and how you overcome that?

Shefali : The biggest challenge so far has been juggling between Professional work, Veda Creations, managing my 18 months old kid and yet keeping up with the varied portfolios. But thanks to my family- from both sides, I have lots and lots of support so I sail through easily.

What are your plans for the future?

Shefali : For DA- we have a dream of having our offices in not only India but abroad also. For Veda Creations- I dream to own my own shop some day. And to be able to teach women how doing their Hobby’s can be turned into a Passion which becomes the Profession.

How you manage your personal and professional life?

Shefali : I have an amazing support system from both of my families. They understand that I want to make it big in both the fields. So they do not stop me in doing anything. More than that- My husband- he is a pillar of strength- if situation demands- he takes care of our little one when I go to meetings and Vice-Versa. So it’s relatively easier for me to cope up in both professions.

What are your favorite books that you would recommend SIW family?

Shefali : My favorite books are- Not without my daughter, I am Malala, and who moved my cheese.

What advice would you give to young women readers of SIW who want to follow a similar career path as you?

Shefali : Make a decision, stick to it and make sure you do not give up no matter what comes your way.


All images are property of “Shefali” and required permissions have been taken to publish it on www.smartindianwomen.com website.

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