Thanks for taking the time to chat with SIW. Tell us a little bit about yourself and your blog.
Vayjayanti : I am vayjayanti Saharia Pugalia mother of two running two distinctive aspects of my passion. The Table Tailor and Sonalis Cubo.
What inspired you to start this business?
Vayjayanti : I started Sonalis Cubo with the idea of promoting life skills finesse workshops along with workbench which are informative and different from the usual. The Table Tailor was born out of my passion for table decor and detailing of presentation of cuisine for your guests.
What is your USP?
Vayjayanti : I like to work on simplicity but yet depicting different styles of decor doing justice to the cuisine or the occasion. Along with table decor I realized the art of personalizing my client’s needs to the core. My style mainly contemporary and out of the box makes my work visually very different and appealing. Another USP of my work is that I address to decor in- house parties for small occasions making my clients occasion a little beyond the ordinary which otherwise event planners refrain from doing. They want huge profit events where as I like doing anything which drives my creativity to help the personal thoughts of my client to spread all over the party.
How someone can start the same business as yours in terms of investment, material procurement, production and marketing etc?
Vayjayanti : There is no fixed budget to start my line of creativity. One needs to budget each project individually depending on the requirement. The raw materials are project based and can be procured accordingly. A place to stock your raw materials and work simultaneously is important. Social media like Facebook Sms plays a key role in marketing. Taking part in exhibitions to showcase your work through audio visual presentation is also a great idea.
Any challenge you face in your profession and how you overcome that?
Vayjayanti : The only challenge in this field is to try and deliver beyond the usual. There is lots of completion. Now days there are huge numbers of event planners and workshops but in order to stay in this business one has to keep on exploring for new ideas and creativity. Anything different and we’ll presented catches the eye of your client.
What are your plans for the future?
Vayjayanti : I want to keep working and delivering the unexpected. My competition is with myself and which each event I grow which is my goal.
How you manage your personal and professional life?
Vayjayanti : Well my family is my backbone. They are independent and yet dependant on me when ever it’s necessary. My kids adore the fact that their mother is creative and my husband feels proud. But my biggest support ate my domestic helps who take care of me and my family and also help in my work. to say that I manage everything alone would be a lie.
What are your favorite books that you would recommend SIW family?
Vayjayanti : Well more than books I always observed the surrounding media culture places to get ideas for my work. I am a little inpatient now compared to previous times so reading books is something which tires me soon. I prefer watching and visiting places tele media to get inspired.
What advice would you give to young women readers of SIW who want to follow a similar career path as you?
Vayjayanti : It’s never too late to start what you feel passionate about. If you have a silent calling inside you to reach out to people through your creativity just do it. And most important thing is to hold on to whatever you have started. To give it time and attention.
All images are property of “Vayjayanti” and required permissions have been taken to publish it on www.smartindianwomen.com website.
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